Inspired by the tremendous opportunities of the East Coast of Tasmania, Geoff and Susan Bull cleared the site in 1978, planted the first vines in 1979 and established the first commerical winery on the East Coast. They were early pioneers in a new region which years later revealed exciting quality potential in wines. The region now boasts over a dozen different vineyards.

The Freycinet Vineyard and Winery is family owned with daughter Lindy Bull and her partner Claudio Radenti taking over the family tradition of gently handcrafting the wines.