In 2004, industry experts David Gleave MW (MD of Liberty Wines), Michael Hill-Smith MW (Australia’‘s first MW), and John Ratcliffe (driving force behind the Oddbins retail brand), got together to taste the Australian wines available in the UK. They agreed there was a lack of character and a quality void between the mainstream inexpensive brands and the iconic premium wines of Australia.

Confident that Australia could do better and deliver quality wines showing individuality and great value, Liberty Wines and John Ratcliffe teamed up and founded Willunga 100.

Their first vintage was in 2005.